Our digital marketing strategies include IDX (internet data exchange), SEO (search engine optimization), Social Media Marketing & E-Blasts. We start by creating marketing materials to tell your property’s story using 4 core elements: professionally photography, videography, aerial footage & 3D property tours. Then we integrate these elements together into carefully crafted digital marketing campaigns that are fine tuned to most effectively reach your property’s target audience. Browse below for details on our digital marketing efforts plus a few examples of our work for reference. Thanks for stopping by!
INTERNET DATA EXCHANGE (IDX)
We start by listing the property on the San Diego Multiple Listing Service (MLS) and participating in IDX (Internet Data Exchange). This will broadcast your listing to the main national real estate websites Zillow.com, Realtor.com and Trulia.com that account for about half of internet traffic related to real estate searches. It will also broadcast the listing to 60 additional websites such as Wall Street Journal, Juwai (Chinese Real Estate portal) and others. In addition the listing will be featured in all franchise brokerage websites (Compass, Sotheby’s, Exp Realty, etc) and independent broker + realtor websites that participate in IDX. On the listing page for your property potential buyers will have access to the high impact photos, video and 3d tour we created for the property making it way more appealing for them to want to book that in person visit or video call visit for out of town buyers.
SEARCH ENGINE OPTIMIZATION + LOCAL SEARCH
The Internet is the most popular way for buyers to search for new homes with 9 out 10 buyers starting their home search online. Our website ranks on page #1 in Google organic search and receives over 300 clicks a day on searches for 100+ highly sought after keywords like “San Diego Luxury Condos”, “Downtown San Diego Condos”, “Downtown San Diego Real Estate”, “San Diego Luxury Homes”, “San Diego Luxury Real Estate” or “Downtown San Diego Luxury Real Estate” among others. Taking us many years to accomplish such privileged position online thru the quality of our content and investing a vast amount of resources on this task, our clients can now benefit on this exposure by having their property prominently showcased throughout our website.
DOWNTOWN SAN DIEGO LUXURY CONDOS KEYWORDS
SAN DIEGO LUXURY REAL ESTATE KEYWORDS
SAN DIEGO LUXURY CONDOS FOR SALE KEYWORDS
SOCIAL MEDIA MARKETING
Instagram, Tik Tok, Facebook and YouTube have become mayor platforms where people go searching for things. With a significant following on all mayor social media outlets we integrate this form of digital marketing into our overall marketing strategy to maximize our listings exposure, both thru organic photo and video posts as well as paid ads. Using social media we can reach hundreds of thousands of people locally, nationally and globally. Some examples below!
Connect with us on Social Media
EMAIL BLAST CAMPAIGNS
Thru e-mail blast campaigns we distribute the property listing, photos, video and 3d tour to a database of over 20,000 agents and brokers. We target professionals within a given radius from where the subject property is located and also out of area professionals from our select network.
We also use email marketing to connect with high quality buyer leads and with our own internal client database that extends over 3,000 individuals.
PROFESSIONAL PHOTOGRAPHY + VIDEO + AERIAL FOOTAGE + 3D TOUR
These 4 elements are critical for making successful digital marketing campaigns. The quality of the material used is of utmost importance and our listings are always shot by the very best in the business. Professional photos will create the best first possible impression with potential buyers and stunning photos will bring those potential buyers thru the door. Listings with real estate videos get 4+ times the amount of inquiries than listing without a video. A video can also show potential buyers details about the home that they would otherwise not see. Aerial footage using a drone is highly beneficial to depict property lines, proximity to the beach, views and so much more! Listings with stunning aerial photography and videography get much more views than those without. 3D Tours is a “reality capture” of the property and allows viewers to navigate the space in 3D simply by clicking on their screen or using Virtual Reality glasses.
RANCHO SANTA FE PROPERTY VIDEO
DOWNTOWN SAN DIEGO PENTHOUSE VIDEO
LA JOLLA PROPERTY VIDEO
DOWNTOWN SAN DIEGO PENTHOUSE VIDEO
FAIRBANKS RANCH PROPERTY VIDEO
POINT LOMA MODERN HOME VIDEO
3D TOUR | RANCHO SANTA FE HOME